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That guy from Overhaulin’. Wait, let’s see if there’s another definition… Ah, yes - chips! These are actual computer chips that are either plugged in or soldered in to a vehicle’s factory ECU (engine control unit) motherboard. These chips include modified parameters for increased performance, and may be sold in different “stages” with different levels of performance depending on other modifications.

"Those cams weren’t doing much for me until I installed that chip."