"Aftermarket" is a term used to describe parts that are not made by the factory. So for example, for your AMC Ambassador, if you buy parts for your car that are not actually made by AMC, then those are termed "aftermarket". Many people use the term "Ambassador aftermarket parts" specifically when referring to custom parts for the Ambassador, like performance parts or custom appearance parts. But even if you just replace your Ambassador brake pads with OEM-grade factory-style brake pads that are not made by AMC, those too are aftermarket Ambassador parts. Over the course of a vehicle's life, it almost certainly will have aftermarket parts installed in it at some point, even if the vehicle is never actually "modded out".