"Aftermarket" is a term used to describe parts that are not made by the factory. So for example, for your Buick Park Avenue, if you buy parts for your car that are not actually made by Buick, then those are termed "aftermarket". Many people use the term "Park Avenue aftermarket parts" specifically when referring to custom parts for the Park Avenue, like performance parts or custom appearance parts. But even if you just replace your Park Avenue brake pads with OEM-grade factory-style brake pads that are not made by Buick, those too are aftermarket Park Avenue parts. Over the course of a vehicle's life, it almost certainly will have aftermarket parts installed in it at some point, even if the vehicle is never actually "modded out".